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 Director,
Global Analytics
Data Ventures, Inc.
As global director of analytics,
Heather MacIntosh is responsible for the
company’s analytics and new product
development initiatives. Working closely
with our clients, our scientists and
developers at Data Ventures she brings
solutions to our customers in the areas of
shopper insights, pricing and promotion,
supply chain and vendor collaboration.
Heather possesses 15+ years of industry
experience, she joined Data Ventures in 1999
when Data Ventures was awarded the contract
to manage the customer data warehouse for
Delhaize America and was later promoted to
global director of analytics.
She brought with her 7 years of experience
in the CPG industry serving various roles
within Acosta Sales and Marketing and
Dreyer’s/Edy’s Ice Cream companies. Managing
the Delhaize America relationship for the
six years up to 2005 gave Heather a broad
range of responsibilities as this key client
represented a large portion of the company’s
activities during this time and continues to
be an important part of our business.
Globally, working with the Coca-Cola Company
and the Coca-Cola Bottling Companies,
Heather has provided shopper insights and
analysis to retailers and suppliers in over
50 countries worldwide. Heather holds a
bachelor’s degree in business administration
from Wake Forest University and earned her
master of business administration in finance
at the University of North Carolina at
Charlotte . |
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888.431.2676
704.887.1001
Monday - Friday
8 AM - 5 PM EST
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