Data Ventures’ Brand Switching
application allows clients to quantify the
total effect and impact of promotions and
pricing on competitors’ products during
promotion event periods.
The analysis answers two primary questions:
1) at what price discount level does this promotion take |
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sales
away from other supplier’s products; and 2)
at what discount level does my brand begin
to be negatively impacted by competitors?
Alternatively, Data Ventures’
Package Switching solution provides
the ability for clients to quantify the
impact of their own product cannibalization
during promotional events, highlighting
which discount levels promotions shift sales
from other packages within the same supplier
product portfolio.
Both of these analytic solutions can help
guide and craft a strong offensive and
defensive positioning for the right products
at the right promotional levels.
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