Data Ventures offers Trade Promotion
Planning and Optimization (TPM / TPP/ TPO)
capabilities that help manage trade
promotion planning and forecasting
activities across your business, including
optimization and budgeting. Through the
platform, users can input trade plan
information, forecast predicted impact, and
track results.
Through the ability to offer its TPM / TPO
Products through software-as-a-service
(SaaS), Data Ventures enables their clients
to increase speed to market while reducing
implementation costs. |
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Complementing the TPM/TPP/TPO applications
is our Forecasting Suite, which includes our
patent-pending Reservoir Planner
applications. ”Reservoir Computing” is a
class of machine learning algorithms and
methodologies that produce forecasts that
are far more advanced and accurate than
traditional forecasting techniques using
regression analysis or common neural
networks.
These DV Reservoir models can capture
non-linear dynamics to a very-high degree of
forecast accuracy and responsiveness, while
learning from the input data to enhance
future predictive capability.
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