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  Data Ventures Solutions - Effectiveness  
  Data Ventures’ iDV Effectiveness Suite is comprised of Promotion Decomposition, Brand / Package Switching, and our custom Trade Promotion Planning applications.  
The Effectiveness Suite uses POS/Scan and Loyalty data to gain understanding of shopper behavior before, during and after promotional events.  This analytical pathway helps our clients make actionable decisions to optimize promotions, improve effectiveness, and increase sales and ROI.
Trade Promotion Analysis and Planning

Data Ventures offers Trade Promotion Planning and Optimization (TPM / TPP/ TPO) capabilities that help manage trade promotion planning and forecasting activities across your business, including optimization and budgeting.  Through the platform, users can input trade plan information, forecast predicted impact, and track results.  

Through the ability to offer its TPM / TPO Products through software-as-a-service (SaaS), Data Ventures enables their clients to increase speed to market while reducing implementation costs.
  Complementing the TPM/TPP/TPO applications is our Forecasting Suite, which includes our patent-pending Reservoir Planner applications.  ”Reservoir Computing” is a class of machine learning algorithms and methodologies that produce forecasts that are far more advanced and accurate than traditional forecasting techniques using regression analysis or common neural networks. 

These DV Reservoir models can capture non-linear dynamics to a very-high degree of forecast accuracy and responsiveness, while learning from the input data to enhance future predictive capability.

Promotion Decomposition | Brand / Package Switching
iDV Solutions
    Efficiencies Suite
    Effectiveness Suite
    Promotion Decomposition
  Brand/Package Switching
   Trade Promotion Analysis
    Shopper Analytics Suite
    Product Analytics Suite
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