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Ventures’ Assortment Optimization
application helps identify which products
should be carried in each product category. |
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Assortment Optimization
Data Ventures’ Assortment Optimization application helps identify which products should be carried in each product category for each distinct store cluster and specific geography. Unlike simple assortment “rationalization” approaches that only eliminate slow selling brands or SKUs,
Data Ventures’ approach is to determine the respective “shopper rationale” for every item.
Data Ventures can utilize both POS/Scan and loyalty card data to identify which items should be kept and which volume transferable items should be considered for deletion, so that valuable space can be reallocated to more productive items.
As a result of implementing this solution, Data Ventures’ clients have improved overall category sales and profits through reduced out-of-shelf conditions, lowered inventory carrying costs and stocking costs, created a tailored / differentiated consumer shopping experience, and increased shopper satisfaction and long term loyalty.
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888.431.2676
704.887.1001
Monday - Friday
8 AM - 5 PM EST
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