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Data Ventures’ Shopper Trip
Mission Analysis application uses loyalty
card analytics to understand shopper trip
visit behavior and product utilization. This
solution reviews every basket for every
customer based on subcategories purchased
together each trip.
Using this data, patterns of baskets are
visible for each shopper and shopper
clusters. This provides insights into the
types of shoppers and trips that are driving
overall sales results, as well as priorities
for action. |