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Data Ventures’ Product
Affinity application provides further
insight into shopper behavior. Basket-level
affinities allow manufacturers and retailers
to see which products are being bought
together during the same trip. This
provides insights into cross-promotion
opportunities, as well as proximity
merchandising opportunities to boost sales.
Adding loyalty card analytics spotlights
household affinities, which provides a view
into what each household buys over multiple
trips, giving broader insight into customer
behavior. |