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Data Ventures
Solutions - Effectiveness |
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Data
Ventures’ iDV Effectiveness Suite is comprised of
Promotion Decomposition, Brand / Package Switching,
and our custom Trade Promotion Planning
applications. |
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The Effectiveness Suite uses POS/Scan and
Loyalty data to gain understanding of
shopper behavior before, during and after
promotional events. This analytical pathway
helps our clients make actionable decisions
to optimize promotions, improve
effectiveness, and increase sales and ROI. |
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Promotion Decomposition
Not all promotions are
effective in driving incremental
sales, units, and profits for
manufacturers and retailers. Two
important negative impacts to
understand are the effects of
time-shifting of consumer purchases
and product portfolio
cannibalization. [...]
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Brand / Package Switching
Data Ventures’ Brand
Switching application allows clients
to quantify the total effect and
impact of promotions and pricing on
competitors’ products during
promotion event periods. [...] |
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Trade Promotion Analysis and Planning
Data Ventures offers Trade
Promotion Planning and Optimization
(TPM / TPP/ TPO) capabilities that
help manage trade promotion planning
and forecasting activities across
your business, including
optimization and budgeting. [...] |
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888.431.2676
704.887.1001
Monday - Friday
8 AM - 5 PM EST
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