|
|
|
Data Ventures’ Shopper Segmentation
Solution enables retailers to increase
marketing and merchandising effectiveness
through improved targeting and tailoring.
This includes analyzing behavior-driven
shopper segmentation to identify top
shoppers, classify price sensitivity and
tiering for each household, and measuring
each household’s trip-type.
As a result,
clients can understand which shoppers are
truly important and which products matter
most for their purchase patterns. Clients
who have implemented the Shopper
Segmentation solution have been able to
better tailor promotions, in-store
merchandising, and pricing to these unique
shopper behaviors, increasing revenue and
ROI. |