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Data Ventures’ Store Clustering application analyzes store performance and groups stores based on shopper behavior. |
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Store
Clustering
Data Ventures’ Store Clustering application
analyzes store performance and groups stores
based on shopper behavior. Data Ventures
identifies those store groups that maximize
the shopper behavior similarities within
each group, while simultaneously maximizing
the differences between groups. This allows
for the identification of store clusters
that have truly unique characteristics,
highlighting differentiated shopper behavior
and preferences.
Highly discriminating Store Clustering is a
fundamental step toward increased sales and
profits through tailored product
assortments, reduced out-of-shelf, and
shopper behavior-driven merchandising. This
in turn can lead to improved shopper
satisfaction and loyalty.
In addition, Store Clustering improves
supply chain efficiencies due to the
elimination of unproductive items. This
reduces shrink, reduces inventory carrying
costs, and increases in-store labor
efficiency.
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888.431.2676
704.887.1001
Monday - Friday
8 AM - 5 PM EST
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