2019 Promotion Optimization Institute
TPx Vendor Panorama (Fall 2019)
Distinction: POI Best-in-Class
for HQ Analytics/Insight, External
Collaboration, AI, Data Management and
Remote Monitoring
Analytics: Data
Ventures analytics extend well beyond
the scope of this report into macro
insights, shopper loyalty dynamics,
assortment optimization, space
management, strategic pricing planning,
new product evaluation, and supply chain
analytics. On the planning side, this
means promotion decomposition at the
event level to understand which
promotional approaches generate truly
incremental results for both
manufacturer and retailer- results net
of cannibalization and time shifting. In
particular we like how it shows volume
decomposition graphically, side by side,
for both trading partners.
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2018 Promotion Optimization Institute
TPx Vendor Panorama (Fall 2018)
Distinction: POI Best-in-Class for HQ Analytics/Insight, Remote Promotion
Monitoring, Data Management
Analytics: DV analytics
extend well beyond the scope of this
report into macro insights, shopper
loyalty dynamics, assortment
optimization, space management,
strategic pricing planning, new product
evaluation, and supply chain analytics.
In summary, the ability to pursue the
right promotional strategies. On the
planning side this means promotion
decomposition at the event level to
understand which promotional approaches
generate truly incremental results for
both manufacturer and retailer results
net of cannibalization and time
shifting. In particular we like how it
shows volume decomposition graphically,
side by side, for both trading partners.
It also provides understanding of brand
and package switching, and calculation
of pricing opportunities. The latter
shows graphically which products to
promote in a Strategic Pricing Matrix,
which is a really cool way of looking at
win/lose combinations for both the
manufacturer and retailer. Also
impressive is DV’s ability to index
product affinities and display them
graphically as a way of looking at
co-promotion and product mix
opportunities .
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2017 Promotion Optimization Institute
TPx Vendor Panorama (Fall 2017)
Distinction: POI Best-in-Class for HQ Analytics/Insight
Analytics: DV analytics
extend well beyond the scope of this
report into macro insights, shopper
loyalty dynamics, assortment
optimization, space management,
strategic pricing planning, new product
evaluation, and supply chain analytics.
In summary, the ability to pursue the
right promotional strategies. On the
planning side this means promotion
decomposition at the event level,
understanding of brand and package
switching, and calculation of pricing
opportunities. The latter shows
graphically which products to promote.
READ
MORE...