Data Ventures
        Help   Search
   
  Solutions  Services  About Us  News & Notes  Partners  Contact Us
Home  
 
  Home > News & Notes 
 
 
    News & Notes
 
    
 
2019 Promotion Optimization Institute TPx Vendor Panorama (Fall 2019)
Distinction: POI Best-in-Class for HQ Analytics/Insight, External Collaboration, AI, Data Management and Remote Monitoring

Analytics: Data Ventures analytics extend well beyond the scope of this report into macro insights, shopper loyalty dynamics, assortment optimization, space management, strategic pricing planning, new product evaluation, and supply chain analytics. On the planning side, this means promotion decomposition at the event level to understand which promotional approaches generate truly incremental results for both manufacturer and retailer- results net of cannibalization and time shifting. In particular we like how it shows volume decomposition graphically, side by side, for both trading partners. READ MORE...


2018 Promotion Optimization Institute TPx Vendor Panorama (Fall 2018)
Distinction: POI Best-in-Class for HQ Analytics/Insight, Remote Promotion Monitoring, Data Management


Analytics: DV analytics extend well beyond the scope of this report into macro insights, shopper loyalty dynamics, assortment optimization, space management, strategic pricing planning, new product evaluation, and supply chain analytics. In summary, the ability to pursue the right promotional strategies. On the planning side this means promotion decomposition at the event level to understand which promotional approaches generate truly incremental results for both manufacturer and retailer results net of cannibalization and time shifting. In particular we like how it shows volume decomposition graphically, side by side, for both trading partners. It also provides understanding of brand and package switching, and calculation of pricing opportunities. The latter shows graphically which products to promote in a Strategic Pricing Matrix, which is a really cool way of looking at win/lose combinations for both the manufacturer and retailer. Also impressive is DV’s ability to index product affinities and display them graphically as a way of looking at co-promotion and product mix opportunities . READ MORE...


2017 Promotion Optimization Institute TPx Vendor Panorama (Fall 2017)
Distinction: POI Best-in-Class for HQ Analytics/Insight


Analytics: DV analytics extend well beyond the scope of this report into macro insights, shopper loyalty dynamics, assortment optimization, space management, strategic pricing planning, new product evaluation, and supply chain analytics. In summary, the ability to pursue the right promotional strategies. On the planning side this means promotion decomposition at the event level, understanding of brand and package switching, and calculation of pricing opportunities. The latter shows graphically which products to promote. READ MORE...


 
   
  
 
 
By  Email  
 
  Email iDVEmail us here
or complete the online form.
 
  
 
 
By  Phone  
 
  Call iDVCall us Monday - Friday
8:00AM - 5:00PM EST
 
 
General Inquiry
888-431-2676
  Sales Inquiry
704-887-1012
     
Website Inquiry
704-887-1018
  Fax
704-887-1088
 
  
 
 
By  Mail  
 
  Mail iDVData Ventures, Inc.
Corporate Office
 
  6101 Carnegie Blvd.
Suite 520
Charlotte, North Carolina 28209
 
  
 
 
 
 
           
Efficiencies Suite Effectiveness Suite Shopper Analytics Suite About Us  
Out of Stock Trade Promotion Shopper Segmentation Overview  
  Category Overview Promotion Decomposition Top Shopper Executive Team  
  Assortment Brand/Package Switching Product Affinities Partners  
  Pricing   Shopper Trip Mission Analysis Contact Us  
  Store Clustering        
  Scorecards        
           
   
 
 
_
 
Data Ventures. Advanced. Effective. Actionable. Proven. Analytics.
About Data Ventures | Contact Us | Site Map | Terms of Use | Privacy & Confidentiality
Email   Email this Page   Print This   Print this Page