The Data Ventures Vendor Solution uses retailer POS data to create an understanding of Shopper behavior while inside the retailer. More than a set of reports, the Data Ventures solution creates an analysis path to help our clients make real decisions to better improve their sales and service.

Our Shopper Insights Solution Suite includes:

	Demand Signal Repository (DWH)
	Scorecarding / Ongoing Reporting
	Brand Loyalty
	New Product Evaluation

Highlights

	Utilizes retailer POS data to understand what is happening with Shoppers inside a Retailer
	Enables Vendors to understand how their programs are working and the health of their
	franchise
	Improve sales and productivity by understand within a short time frame if new products are
	meeting Shopper needs
	Easy to understand and implement

Benefits

	Retailer POS data always ready for analysis
	Allows for course correcting strategies earlier in the process if needed
	Reduce the costs associated with ineffective product introductions