Behavior-Driven Shopper Segmentation / Clustering
	Top Shopper Identification and Planning for both Retailers and Suppliers
	Price Sensitivity Tiering
	Shopping Mission, Market Basket, and Customer Traffic Analysis

Highlights

	Understand the differences between clusters of Shoppers at a Retailer
	Identify which Shoppers are truly important, both to the Retailer and to the Supplier. These
	Shoppers must be protected and developed
	Classify Top Shoppers and All Other Shoppers into Price Sensitivity Tiers
	Understand which products matter most to them
	Understand Shopper trip visit behavior, and how they utilize your stores/products

Benefits

	Better tailor promotions, in-store merchandising, and pricing
	More effective Targeted Marketing spending
	Identify pricing and promotional opportunities
	Ability to protect, develop, or recover your Top Shoppers