Data Ventures traces its roots back to the Los Alamos National Laboratories in New Mexico, USA. Stemming from research in the areas of pattern recognition and anomaly detection, we are now a global analytics and consulting company specializing in the Retail Grocery and Consumer Package Goods Industries, with offices in North America and Europe.

Mission
To provide tailored, innovative, effective and executable shopper insights to our customers through timely, actionable, cost effective data analysis and consulting which will lead to improved business results for our clients.

Vision
To be the preeminent data analysis and consulting firm specializing in data mining and evaluation for premier clients who demand leading edge creativity, problem solving, confidentiality and consummate customer service.

Philosophy
Combine scientific methodology, business understanding and uncompromising customer service with a proven diagnostic and prescriptive process to build strong, trusting, value added relationships with our clients.

By using very large data sets of retailer scan data and loyalty
card data:

	We find patterns in data to understand the behavior of shoppers and products. We then predict behavior and identify causal factors to influence change.
	We go down to the item, store and individual shopper level to provide an actionable focus.
	With a combination of science and business savvy, we translate insights into solutions that are action oriented and capable of being implemented with relative ease.