Data Ventures traces back to the Los Alamos National Laboratories in New Mexico, USA. Stemming from research in the areas of pattern recognition and anomaly detection, Data Ventures is now a global analytics and consulting company specializing in the Retail Grocery and Consumer Package Goods Industries.

Global Expertise and Focus
Data Ventures provides value by delivering innovative, customized, effective, timely and executable insights at a cost effective price.

	Successful engagements in over 50 countries with continual expansion.
	Over 100,000 retail locations provide data to Data Ventures ranging from daily data to transaction
	level shopper loyalty card data.

Vision
Data Ventures’ goal is to be the preeminent data analysis and consulting firm specializing in data mining and evaluation for premier clients who demand leading edge creativity, problem solving, confidentiality and consummate customer service.

Philosophy
Combine scientific methodology, business understanding, and uncompromising customer service with a proven process to build strong, trusting, value added relationships with our clients.

By analyzing very large data sets of retailer scan data and loyalty card data:

	Data Ventures identifies patterns to understand shopper and product behavior.
	We then predict consumer behavior and identify causal factors to influence change.
	Data Ventures can drill down to the item, store, shopper and basket levels to provide
	valuable insights and support better decision-making.
	Data Ventures translates insights into action-oriented solutions that can be implemented with
	relative ease by our customers.